18 June 2009: Don't say Zoolander … Last night saw the unveiling of Bruno, Sacha Baron Cohen's latest, following the gay Austrian TV presenter's adventures in America. This being the British premiere, Bruno and co came head to toe in full Queen's Guard regalia Photograph: Daniel Deme/EPAWell, almost full. Gloves, belts and hats were intact, but the tunic had been shrunk for summerPhotograph: Joel Ryan/APLikewise the slacksPhotograph: Gareth Cattermole/Getty ImagesThe shoes were – perhaps – a touch more precarious than usual, tooPhotograph: Toby Melville/ReutersBruno greets Gail Porter inside the cinema – a picture only slightly ruined by the person offering a hankie in the cornerPhotograph: Jon Furniss/Jon Furniss/WireImage.comMathew Horne finds himself in a bearskin sandwichPhotograph: Ian West/PAWhile Nigella Lawson flanks herself with BrunosPhotograph: Ian West/PASorry, Peaches Geldof, there'll be no wedding today Photograph: Daniel Deme/EPAMrs Bruno (aka Isla Fisher) shows off her ringPhotograph: Ian West/PASacha Baron Cohen unveils his latest creation - but is this one too far fetched? Photograph: Daniel Deme/EPAFor now, though, let's bid Sacha Baron Cohen's cheeky alter ego a fond auf WiedersehenPhotograph: Toby Melville/Reuters