Paramount has become the latest studio to unveil plans for a streaming service it hopes will help maximise profits on films whose release has been affected by the pandemic.

Paramount Plus, which launches on 4 March, will feature archive content as well as carrying new movies 30 days after theatrical release – or 45 for tentpole titles. These include oft-postponed releases such as Top Gun: Maverick (due in cinemas on 2 July), A Quiet Place II (17 September) and Mission: Impossible 7 (19 November).

“Audiences are changing in their habits and we want to make sure that these films are available when they’re fresh after a full theatrical run,” Paramount Pictures CEO Jim Gianopulos told Variety on Wednesday.

Mission: Impossible 7 wrapped filming last week after a long-running shoot involving multiple restarts in a wide variety of locations. Post-production is now under way in London ahead of the proposed release over the Thanksgiving weekend holiday in the US.

The move is another blow for cinema owners seeking to shore up trade post-lockdown.

Disney and Warner Bros have already launched popular streaming services either in tandem with a cinematic release or – particularly in the US, where most venues have been closed for almost a year – as standalone platforms.

Universal recently struck a deal with key US chains that would allow them to stream new titles after only 17 days in cinemas.

Paramount also announced TV series based on hit movies such as The Italian Job, Love Story, Flashdance and Fatal Attraction.